Strategic Communications in Action
Built on clarity. Grounded in trust. Measured by impact.
Strategy is only as strong as its execution. Here's how I do both.
Every engagement I lead follows a consistent, proven framework—
one I’ve used to drive measurable results for federal agencies, Veteran initiatives, and high-stakes transformation efforts.
Step 1: Identify Goals
Every plan starts with asking the right questions:
What are we solving for? Why now? What must this accomplish?
📌Example: I supported Veterans Affairs’ $50M Electronic Health Record Modernization (EHRM) initiative by aligning communications to operational transformation goals. My work strengthened stakeholder engagement, improved message consistency, and accelerated delivery of strategic content by 30%.
Steph 2: Define the Target Audience
Audience analysis is more than demographics—it’s about power, interest, and influence.
📌Example: I led the creation of the Veterans Affairs Office of Information and Technology’s first audience personas, using Human-Centered Design to shape messaging across 10+ business lines. This work was recognized by the Veteran Experience Office for innovation and measurable engagement improvements.
Step 3: Create Messaging
From key messages to supporting points, message clarity drives behavior change. I make complex policy actionable through plain language and structured narratives.
📌Example: I delivered internal communications at the Federal Motor Carrier Safety Administration that increased employee alignment by 40% and boosted internal site traffic. The work earned two 2024 Platinum MarCom Awards for strategic impact.
Step 4: Determine Tactics
There’s no one-size-fits-all tactic.
I align tools to context—digital, print, events, executive voice, or grassroots.
📌 Example: I led multimedia campaigns at Mountain Home Veterans Affairs Medical Center that maintained connection during COVID-19 distancing, increased engagement by 30%, and earned executive recognition for public trust preservation.
Step 5: Set the Timeline
Timing and cadence matter. I build schedules around key decision points and delivery cycles to avoid rework and maintain momentum.
📌 Example: I led a team at Veterans Benefit Administration to resolve a one-year communication backlog in just six weeks—delivering strategic content under a compressed, high-stakes timeline. The rapid response model was adopted agency-wide.
Step 6: Measure and Analyze
Every strategy includes performance benchmarks. I build in metrics from the beginning of day one.
📌 Example: I created a digital tracking system for more than 500 VA congressional inquiries annually—cutting response time by 33%, increasing transparency, and improving interdepartmental coordination.
Ready to elevate your communications strategy? Let's discuss how I can help achieve your goals! Contact Me